Questions about Post-Celebrity Hyper-Personalized Media Era and Navigating the Future of Work

Questions about Post-Celebrity Hyper-Personalized Media Era and Navigating the Future of Work
Illustration: Murathan Biliktu

When Artificial Intelligence fully integrates into every aspect of our lives, what will happen? What will occur when our employers replace us with AI? If we cannot consume or afford their products, they too will falter alongside us. To capitalists, the people mean nothing unless they can be exploited in some way, whether through their labor or their wallets. If we cannot afford anything, we become useless, and so do they, for there will be no one to purchase their products. Therefore, they must ensure that we are still able to afford things to some extent, or else this economy of folly in which we have been indoctrinated will utterly fail.

Post-Celebrity Hyper-Personalized Media Era

Considering the 2070s, or perhaps the 2100s as a more fitting timeline, one might ponder whether we will have personalized media services where all content we consume is generated by AI. To contextualize this with a familiar example, imagine a version of Netflix tailored exclusively for each individual, where every TV show or movie is AI-generated. While this scenario appears feasible, it forecasts an intriguing future where our experiences are so individualized that we scarcely share anything with others. Such hyper-personalization could diminish the communal aspect of media consumption, traditionally aimed at a broad audience. However, it also ensures that the content we engage with aligns precisely with our preferences. The underlying concern is the potential isolation resulting from removing the social element from media; after all, social interaction is essential to human life. Yet, it's conceivable that other AI-generated content might fulfill our social needs in ways we haven't yet imagined.

This speculation also raises the possibility of a post-celebrity era, devoid of the need for actual celebrities. Instead, we could have personalized actors, musicians, and so forth, essentially creating our own celebrities who aren't real people. However, whether future generations will embrace this remains an open question. Currently, our connection with AI-generated content and automation is limited by a lack of genuine ingenuity; we seek connections with real people, individuals we can relate to. This is why human celebrities are impactful; they offer relatability and a sense of shared humanity. AI, by contrast, lacks this authentic quality, being nothing more than code and systems. The evolution of our relationship with AI-generated content and its impact on society and culture is something only time will reveal.